The Medium Is The Massage
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Fair
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
A landmark work of media theory and visual communication, The Medium Is the Massage presents Marshall McLuhan's revolutionary argument that the medium through which a message is delivered fundamentally shapes human perception and society — far more than the content of the message itself. Designed in radical collaboration with graphic designer Quentin Fiore, the work illustrates its ideas through a bold, fragmented layout of typography, photography, and white space, making the very form of the book an embodiment of its thesis. With a tone that is provocative, playful, and intellectually electric, it argues that electronic media had already rewired the human nervous system, collapsing linear thought and ushering in a new tribal, global village. Published in 1967, it remains one of the most visually inventive and philosophically prescient texts of the twentieth century, anticipating the sensory overload and media saturation that define contemporary life. Essential reading for anyone interested in communication, design, cultural theory, or the philosophy of technology, it continues to challenge and reorient how we understand the world we inhabit.
Author: Marshall Mcluhan & Quentin Fiore
Format: Paperback
Published: 1967, Bantam Books
Genre: Society & culture
Condition remarks:
Book: Fair
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
A landmark work of media theory and visual communication, The Medium Is the Massage presents Marshall McLuhan's revolutionary argument that the medium through which a message is delivered fundamentally shapes human perception and society — far more than the content of the message itself. Designed in radical collaboration with graphic designer Quentin Fiore, the work illustrates its ideas through a bold, fragmented layout of typography, photography, and white space, making the very form of the book an embodiment of its thesis. With a tone that is provocative, playful, and intellectually electric, it argues that electronic media had already rewired the human nervous system, collapsing linear thought and ushering in a new tribal, global village. Published in 1967, it remains one of the most visually inventive and philosophically prescient texts of the twentieth century, anticipating the sensory overload and media saturation that define contemporary life. Essential reading for anyone interested in communication, design, cultural theory, or the philosophy of technology, it continues to challenge and reorient how we understand the world we inhabit.