
Serious Creativity
Condition: SECONDHAND
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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
Author: Edward de Bono
Format: Paperback, 352 pages, 129mm x 198mm, 240 g
Published: 1995, HarperCollins Publishers, United Kingdom
Genre: Careers & Success
Description
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

Serious Creativity