Dimensional Selling: Using the Breakthrough Q4 Approach to Close More
Condition: SECONDHAND
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In today's ultra-competitive selling environment, where similar prices and products frequently create a level playing field, the decision to buy from one company versus another often comes down to the difference between the salespeople involved. Because of this, salespeople need proven strategies for cultivating and nurturing relationships with their current and potential customers to have the competitive edge. In Close More Sales with Dimensional Selling, Victor Buzzotta and Richard Lefton - authors of Leadership Through People Skills - provide a solid program for building sales by using people skills, such as communication skills, motivation skills, strategy-planning skills, and more. Based on their popular Dimensional Sales and Sales Management Training seminars that they present to clients such as Citicorp, McDonald's, Merrill Lynch, Motorola, Warner Bros, and more, the authors use their unique backgrounds as psychologists and sales and business consults to teach readers how to read customer behavior and tailor their sales techniques accordingly to close the deal every time.
Readers will learn how to: Identify the needs that motivate their individual buyers; Work more effectively with every customer they encounter by understanding the basic patterns of customer behavior; Adapt their selling strategy on the spot to use the approach that will most likely pay off; Get customers to work with you during the sales call; Manage problem customers - regardless of their issues; Plan sales calls that optimize your chances for success. In addition, sales managers receive techniques for coaching and counseling to help salespeople maximize their potential. No matter what your goals - more sales, bigger territory, promotion, more money - Close More Sales with Dimensional Selling gives you the solid strategies you need to achieve them every time.
Author: Victor Buzzotta
Format: Hardback, 256 pages, 158mm x 234mm, 517 g
Published: 2005, McGraw-Hill Education - Europe, United States
Genre: Sales & Marketing
Description
In today's ultra-competitive selling environment, where similar prices and products frequently create a level playing field, the decision to buy from one company versus another often comes down to the difference between the salespeople involved. Because of this, salespeople need proven strategies for cultivating and nurturing relationships with their current and potential customers to have the competitive edge. In Close More Sales with Dimensional Selling, Victor Buzzotta and Richard Lefton - authors of Leadership Through People Skills - provide a solid program for building sales by using people skills, such as communication skills, motivation skills, strategy-planning skills, and more. Based on their popular Dimensional Sales and Sales Management Training seminars that they present to clients such as Citicorp, McDonald's, Merrill Lynch, Motorola, Warner Bros, and more, the authors use their unique backgrounds as psychologists and sales and business consults to teach readers how to read customer behavior and tailor their sales techniques accordingly to close the deal every time.
Readers will learn how to: Identify the needs that motivate their individual buyers; Work more effectively with every customer they encounter by understanding the basic patterns of customer behavior; Adapt their selling strategy on the spot to use the approach that will most likely pay off; Get customers to work with you during the sales call; Manage problem customers - regardless of their issues; Plan sales calls that optimize your chances for success. In addition, sales managers receive techniques for coaching and counseling to help salespeople maximize their potential. No matter what your goals - more sales, bigger territory, promotion, more money - Close More Sales with Dimensional Selling gives you the solid strategies you need to achieve them every time.
Dimensional Selling: Using the Breakthrough Q4 Approach to Close More