Pop
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only.
Author: Constance Hays
Format: Hardback
Number of Pages: 416
Coca-Cola is the worl'd best known brand and perhaps the most quintessentially American one- a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made Coke the world's best known brand- the Cuban exile who worked his way up the company to become Chief Executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coca-cola is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
Author: Constance Hays
Format: Hardback
Number of Pages: 416
Coca-Cola is the worl'd best known brand and perhaps the most quintessentially American one- a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made Coke the world's best known brand- the Cuban exile who worked his way up the company to become Chief Executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coca-cola is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only.
Author: Constance Hays
Format: Hardback
Number of Pages: 416
Coca-Cola is the worl'd best known brand and perhaps the most quintessentially American one- a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made Coke the world's best known brand- the Cuban exile who worked his way up the company to become Chief Executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coca-cola is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
Author: Constance Hays
Format: Hardback
Number of Pages: 416
Coca-Cola is the worl'd best known brand and perhaps the most quintessentially American one- a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made Coke the world's best known brand- the Cuban exile who worked his way up the company to become Chief Executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coca-cola is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
Pop