The Strategy and Tactics of Pricing: A Guide to Growing More

The Strategy and Tactics of Pricing: A Guide to Growing More

by Thomas T. Nagle

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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Author: Thomas T. Nagle
Format: Hardback, 368 pages, 237mm x 161mm, 596 g
Published: 2005, Taylor & Francis Inc, United States
Genre: Careers & Success

Vendor: Secondhand Stock
SKU: 9780131856776-SECONDHAND
Categories: All Best Sellers - Individual titles Everything except Advent New Arrivals - Secondhand newsystem in stock Only One Copy Second-hand Books Secondhand (not Collector's Corner)
Tags: Hardback NewSystem Sales - marketing - advertising - brands and branding Secondhand Secondhand New Arrivals September-2026
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For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.