The Microsoft Way: The Real Story of How the Company Outsmarts Its
Condition: SECONDHAND
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The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing, but in staying eager for ideas and responsive to the market. Randall Stross also offers thoughts on how Bill Gates can leave his mark on the 21st century.
Author: Randall E. Stross (Professor of Business, San Jose State University, USA)
Format: Hardback, 318 pages
Published: 1995, INGRAM PUBLISHER SERVICES US, United States
Genre: Careers & Success
The business success story of Microsoft taken from company archives and interviews with its leaders. This book sees the company's success not in predatory marketing, but in staying eager for ideas and responsive to the market. Randall Stross also offers thoughts on how Bill Gates can leave his mark on the 21st century.