The Customer-Driven Company: Moving from Talk to Action

The Customer-Driven Company: Moving from Talk to Action

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Condition: SECONDHAND

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Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating, promoting, measuring, and rewarding the product and service excellence that leads to true customer loyalty. With both leadership techniques and problem-solving tools, this is the most practical book ever written on giving the customer what the customer wants.

Author: R. C. Whiteley
Format: Hardback, 308 pages
Published: 1991, INGRAM PUBLISHER SERVICES US, United States
Genre: Sales & Marketing

Vendor: Secondhand Stock
SKU: 9780201570908-SECONDHAND
Categories: All Best Sellers - Individual titles New arrivals - Secondhand books Only One Copy Second-hand Books
Tags: Hardback NewSystem Sales - marketing - advertising - brands and branding Secondhand Secondhand New Arrivals September-2025
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Description

Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating, promoting, measuring, and rewarding the product and service excellence that leads to true customer loyalty. With both leadership techniques and problem-solving tools, this is the most practical book ever written on giving the customer what the customer wants.