Zara and her Sisters: The Story of the World's Largest Clothing
Condition: SECONDHAND
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Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.
Author: E. Badia
Format: Hardback, 288 pages, 156mm x 234mm
Published: 2009, Palgrave Macmillan, United Kingdom
Genre: Management & Business: General
Description
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.
Zara and her Sisters: The Story of the World's Largest Clothing