Backfire: Carly Fiorina's High-stakes Battle for the Soul of

Backfire: Carly Fiorina's High-stakes Battle for the Soul of

by Peter Burrows

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"Backfire" is the story of the ongoing struggle for power within Hewlett-Packard. On one side is Carly Fiorina, the charismatic CEO who was brought in to turn around the struggling company, but whose bid to purchase Compaq threw HP into turmoil. In addition to dividing the HP board and shareholders, the Compaq merger pitted Walter Hewlett, the eccentric son of co-founder William Hewlett, squarely against Fiorina. In spite of his rally to gain control of the company, Fiorina's bid to buy Compaq was approved by the shareholders and is set to move forward. But is this the magical solution to HP's recent woes? Or will the merger of two behemoth companies lead to further confusion? How the merger will figure into the fate of Fiorina, Hewlett, and HP is an unfolding drama.

Author: Peter Burrows
Format: Hardback, 304 pages, 163mm x 238mm, 592 g
Published: 2003, John Wiley and Sons Ltd, United States
Genre: Management & Business: General

Vendor: Secondhand Stock
SKU: 9780471267652-SECONDHAND
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"Backfire" is the story of the ongoing struggle for power within Hewlett-Packard. On one side is Carly Fiorina, the charismatic CEO who was brought in to turn around the struggling company, but whose bid to purchase Compaq threw HP into turmoil. In addition to dividing the HP board and shareholders, the Compaq merger pitted Walter Hewlett, the eccentric son of co-founder William Hewlett, squarely against Fiorina. In spite of his rally to gain control of the company, Fiorina's bid to buy Compaq was approved by the shareholders and is set to move forward. But is this the magical solution to HP's recent woes? Or will the merger of two behemoth companies lead to further confusion? How the merger will figure into the fate of Fiorina, Hewlett, and HP is an unfolding drama.