The Bombardier Story: Planes, Trains and Snowmobiles
Condition: SECONDHAND
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With household name brands like Ski-Doos and Sea-Doos, Bombardier Inc is a Canadian success story. Bombardier is also the largest rail manufacturer in the world and the third largest aircraft manufacturer. Bombardier operates five divisions with global revenues of $11.5 billion (Canadian), has production facilities in 12 countries, and employs 56,000 people worldwide. "The Bombardier Story: Planes, Trains and Snowmobiles" tells the story of this company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry. This narrative takes readers through the journey of Bombardier's modest beginnings in rural Quebec to its subsequent emergence as a global transportation powerhouse. It is clear that Bombardier owes its advance in mass-transit to more than government assistance when they won the contract for 825 subway cars in New York City, making Bombardier the North American leader of the rail transit industry.
Author: Larry Macdonald
Format: Hardback, 224 pages, 160mm x 234mm, 614 g
Published: 2002, John Wiley and Sons Ltd, United Kingdom
Genre: Management & Business: General
Description
With household name brands like Ski-Doos and Sea-Doos, Bombardier Inc is a Canadian success story. Bombardier is also the largest rail manufacturer in the world and the third largest aircraft manufacturer. Bombardier operates five divisions with global revenues of $11.5 billion (Canadian), has production facilities in 12 countries, and employs 56,000 people worldwide. "The Bombardier Story: Planes, Trains and Snowmobiles" tells the story of this company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry. This narrative takes readers through the journey of Bombardier's modest beginnings in rural Quebec to its subsequent emergence as a global transportation powerhouse. It is clear that Bombardier owes its advance in mass-transit to more than government assistance when they won the contract for 825 subway cars in New York City, making Bombardier the North American leader of the rail transit industry.
The Bombardier Story: Planes, Trains and Snowmobiles