Business Research Methods: A managerial approach
Condition: SECONDHAND
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A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods.
Author: G.W. Ticehurst
Format: Paperback, 274 pages
Published: 2000, Pearson Education Limited, United Kingdom
Genre: Business, Accounting & Vocational: Textbooks & Study Guides
A brief introduction to business research methods designed for undergraduate and postgraduate subjects in that area. The book is written in an easy-to-read style and assumes the reader has no prior research or statistics knowledge. It provides a broad overview of a range of contemporary business research methods.