How to Achieve Zero-defect Marketing
Condition: SECONDHAND
This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.
Is it possible to apply the "technical" methodology, Zero-Defect Marketing, to the field of marketing? Not only is it possible, it is beginning to happen throughout the business world. This book presents over 200 examples from innovative companies that are applying manufacturing standards such as zero-defects and continuous improvement directly to marketing. How To Achieve Zero-Defect Marketing is the first book to show how a new "process mindset" can help marketers improve results in seven different marketing it systems": advertising and promotion, logistics and customer service, selling strategies, pricing and discounting, planning, distribution and product innovation. Bringing total quality to marketing helps marketers improve their decision making, focus on customers, and lower costs while achieving higher yields. With fascinating examples and action tips for immediate and long-term implementation, the book reveals how to shift into this new mindset that leads to improved results.
Author: Allan J. Magrath
Format: Hardback, 192 pages, 154mm x 228mm
Published: 1993, Amacom, United States
Genre: Sales & Marketing
Is it possible to apply the "technical" methodology, Zero-Defect Marketing, to the field of marketing? Not only is it possible, it is beginning to happen throughout the business world. This book presents over 200 examples from innovative companies that are applying manufacturing standards such as zero-defects and continuous improvement directly to marketing. How To Achieve Zero-Defect Marketing is the first book to show how a new "process mindset" can help marketers improve results in seven different marketing it systems": advertising and promotion, logistics and customer service, selling strategies, pricing and discounting, planning, distribution and product innovation. Bringing total quality to marketing helps marketers improve their decision making, focus on customers, and lower costs while achieving higher yields. With fascinating examples and action tips for immediate and long-term implementation, the book reveals how to shift into this new mindset that leads to improved results.