Customer Bonding: Pathway to Customer Loyalty
Condition: SECONDHAND
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Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages.
Author: Richard Cross
Format: Hardback, 256 pages, 160mm x 235mm, 650 g
Published: 1994, McGraw-Hill Education - Europe, United States
Genre: Sales & Marketing
Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-world examples demonstrate effective customer-bonding programs. Unique strategies show you how to make customer bonding both efficient and affordable -- giving you lasting competitive advantages.