Sur/Petition: Creating Value Monopolies When Everyone Else is Merely
Condition: SECONDHAND
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Shows companies how to utilize imagination and ingenuity to go beyond competition to become market leaders. Traditional competition is shown to be an obsolete method of conducting business. Edward de Bono is the author of Six Thinking Hats and Lateral Thinking.
Author: Edward de Bono
Format: Paperback, 256 pages, 134mm x 204mm
Published: 1993, HarperCollins Publishers Inc, United States
Genre: Management Techniques
Shows companies how to utilize imagination and ingenuity to go beyond competition to become market leaders. Traditional competition is shown to be an obsolete method of conducting business. Edward de Bono is the author of Six Thinking Hats and Lateral Thinking.