Words That Work: It's Not What You Say, It's What People Hear
Condition: SECONDHAND
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A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.
Author: Frank Luntz
Format: Hardback, 273 pages, 152mm x 228mm, 591 g
Published: 2007, Hyperion, United States
Genre: Business, Accounting & Vocational: Textbooks & Study Guides
Interest Age: From 18 years
Description
A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what we want.
Words That Work: It's Not What You Say, It's What People Hear
$15.00