Iconoclast: A Neuroscientist Reveals How to Think Differently
Condition: SECONDHAND
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No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast , neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
Author: Gregory Berns
Format: Paperback, 272 pages, 139mm x 209mm, 269 g
Published: 2010, Harvard Business Review Press, United States
Genre: Management & Business: General
Description
No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast , neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
Iconoclast: A Neuroscientist Reveals How to Think Differently