The First Mile: A Launch Manual for Getting Great Ideas into the
Condition: SECONDHAND
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The first mile-that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain. Written by Innosight's Scott D. Anthony ( The Innovator's Guide to Growth, The Little Black Book of Innovation ), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative.
Author: Scott D. Anthony
Format: Hardback, 256 pages, 139mm x 209mm, 382 g
Published: 2014, Harvard Business Press, United States
Genre: Management & Business: General
Description
The first mile-that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain. Written by Innosight's Scott D. Anthony ( The Innovator's Guide to Growth, The Little Black Book of Innovation ), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative.
The First Mile: A Launch Manual for Getting Great Ideas into the