Brand Hijack: Marketing Without Marketing
Condition: SECONDHAND
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A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
Author: Alex Wipperfurth
Format: Hardback, 272 pages, 152mm x 228mm, 468 g
Published: 2005, Penguin Putnam Inc, United States
Genre: Careers & Success
Description
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.
Brand Hijack: Marketing Without Marketing