It's Not What You Sell, It's What You Stand For: Why Every
Condition: SECONDHAND
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As one of America's most successful ad execs, Roy Spence is an expert on 'winning on purpose' - articulating a goal beyond making money that focuses an entire company. A company with purpose is a deeply satisfying place to work - evident in the assuredness of front-line employees, the passion of leaders and the satisfaction of customers. Innovation becomes easier and there's stability even in tough times. Here Spence and Rushing share their insights and case studies to show readers how to discover their own purpose and apply it to everything they do.
Author: Roy M. Spence
Format: Hardback, 318 pages, 152mm x 229mm, 532 g
Published: 2009, Penguin Putnam Inc, United States
Genre: Management & Business: General
Description
As one of America's most successful ad execs, Roy Spence is an expert on 'winning on purpose' - articulating a goal beyond making money that focuses an entire company. A company with purpose is a deeply satisfying place to work - evident in the assuredness of front-line employees, the passion of leaders and the satisfaction of customers. Innovation becomes easier and there's stability even in tough times. Here Spence and Rushing share their insights and case studies to show readers how to discover their own purpose and apply it to everything they do.
It's Not What You Sell, It's What You Stand For: Why Every
$12.00