A Practical Guide to Negotiation: Create Winning Agreements

'It's great that Gavin's insightful teaching is finally available to all.' Bruce Daisley, VP Europe, Twitter. Think negotiation is a boardroom battlefield? Think again. We all need to negotiate in our professional and personal lives, but negotiation doesn't have to be a fight to get what you want. In fact, you'll create better deals and better relationships through collaboration. In A Practical Guide to Negotiation , Gavin Presman shares his ethical and mutually beneficial approach, showing you how to prepare for and engage in every negotiation to achieve better results for yourself and others - whether you're drawing up a contract with a new client, buying a house or, often the trickiest of all, settling family disagreements. With step-by-step guidance, illustrative examples and checklists to refer back to, this is a practical and empowering guide that will improve the negotiating skills of any reader, enhancing personal and professional relationships in the process.