The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Condition: SECONDHAND
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THE DEFINITIVE GUIDE TO THE CRUCIAL CLASSICS OF MARKETING
The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: The Tipping Point by Malcolm Gladwell Crossing the Chasm by Geoffrey MoorePositioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaThe Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Author: Chris Murray
Format: Paperback, 224 pages, 153mm x 233mm
Published: 2009, Atlantic Books, United Kingdom
Genre: Business, Accounting & Vocational: Textbooks & Study Guides
Description
THE DEFINITIVE GUIDE TO THE CRUCIAL CLASSICS OF MARKETING
The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: The Tipping Point by Malcolm Gladwell Crossing the Chasm by Geoffrey MoorePositioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaThe Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time