Ogilvy on Advertising
Condition: SECONDHAND
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business".
Author: David Ogilvy
Format: Paperback, 224 pages, 186mm x 246mm, 637 g
Published: 2007, Headline Publishing Group, United Kingdom
Genre: Popular Culture & Media: General Interest
Description
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business".
Ogilvy on Advertising