One Hundred Thoughts About Corporate and Brand Identity: Design by

One Hundred Thoughts About Corporate and Brand Identity: Design by

$40.00 AUD

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Condition: SECONDHAND

This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.

In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well known and recognisable design of a brand or corporate identity.

Author: Ken Cato
Format: Hardback, 128 pages, 150mm x 235mm, 460 g
Published: 2016, Images Publishing Group Pty Ltd, Australia
Genre: Sales & Marketing

Description
In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-colour book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well known and recognisable design of a brand or corporate identity.