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First Democracy: The Challenge of an Ancient Idea
Americans have an unwavering faith in democracy and are ever eager to import it to nations around the world. But how democratic is our own "democracy"? If you can vote,...
Know Your Customer: New Approaches to Understanding Customer Value and
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.