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The Housefly Effect: How Nudge Psychology Steers Your Everyday
THE INSTANT INTERNATIONAL BESTSELLER How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we'd...
The Housefly Effect: How Nudge Psychology Steers Your Everyday
An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life. THE INSTANT INTERNATIONAL BESTSELLER How do...