Search Results for: “philip kotler”

Author: Philip KotlerBinding: HardbackPublisher: Marshall Cavendish Business, 2005Condition remarks:Book: Good Jacket: Very goodPages: Good Markings: No markingsThis essential guide to modern commerce, Faqs On Marketing, presents a comprehensive overview of...

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers,...

Praise and Reviews "This is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson...

From award-winning author Michael Scammell comes a monumental achievement: the first authorized biography of Arthur Koestler, one of the most influential and controversial intellectuals of the twentieth century. Over a...