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Internet Marketing Intelligence
This text comprehensively documents the resources, delineates the tools, and demonstrates the techniques that students can utilize when conducting marketing research through the Internet. It demonstrates when, where and how...
The Ultimate Guide to Sports Marketing
The 1995 publication of the first edition of The Ultimate Guide to Sport Event Management and Marketing was kicked off with nothing less than an industry event: a huge gala...
Managing Beyond the Ordinary: Using Collaboration to Solve Problems,
Collaboration is the ability to get every employee on board, pooling their knowledge, skills, information, and creativity to address complex problems and focus on core issues. The book outlines ten...
Sport Governance
Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents...
Big Shoes to Fill: Stepping into a Leadership Role...Without Stepping
How to step into an inherited leadership role and guide your team through a polished transition process. Starting something from the ground up is challenging. But how about transitioning into...
The Leadership Genius of Elon Musk: A biography of the pioneering
An admiring portrait of the pioneering entrepreneur from the former CNBC host and Forbes editor. One of the most influential figures of our time, Elon Musk is the most talked...
red helicopter-a parable for our times: lead change with kindness
A true story of triumph by award-winning business leader, impact investor, and educator James Rhee that will inspire and empower us to transform our lives and our businesses with the...
Learned Excellence: Mental Disciplines for Leading and Winning from
Learn how to perform at your very best, from the psychologist who has advised elite military operators, Olympic medalists, big wave surfers, neurosurgeons, cliff divers, first responders, Cirque du Soleil...
Big Blues: Unmaking of IBM
This is the inside story of why one of the most successful enterprises in business history has had to cut back on staffing levels worldwide.IBM was THE word in computers!
How to be a Productivity Ninja: Worry Less, Achieve More and Love What
In this age of information overload, traditional time-management techniques simply aren't able to deal with overflowing inboxes, ever-expanding to-do lists and endless, pointless meetings that leave us all feeling panicked...
Inside Larry and Sergey's Brain
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An in-depth look at the strategies of Google's shockingly successful founders You've used their products. You've heard about their skyrocketing wealth and "don't be evil" business motto. But how much...
How to Make Collaboration Work
Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient. In How to Make Collaboration Work, David Straus, a...
Bold New World
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William Knoke, investment banker and visionary futurist, believes it is not the much-touted Information Age that best defines the new era, but rather what he names the Placeless Society. Revolutions...
Driving Fear Out of the Workplace: How to Overcome the Institute
The eighth of W. Edwards Deming's fourteen points is "Drive fear out: employees must not be afraid to ask questions or take a position". Fear of losing credibility or a...
My Father's Business: The Small-Town Values That Built Dollar General
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The first-person account of the family that changed the American retail landscape. Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by...
Senior Leadership Teams: What It Takes to Make Them Great
An organisation's fate hinges on its CEO-right? Not according to the authors of Senior Leadership Teams . They argue that in today's world of neck-snapping change, demands on leaders in...
The King of Main Street: business - mentorship - succession - legacy
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American Exceptionalism: Learn what motivates and makes a true entrepreneur tick. To imagine, create and succeed where others have failed. The King of Main Street is much more than an...
Pictures, Pop Bottles and Pills: Kodak Electronics Technology That
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This book describes electronic imaging technology developed by Kodak from 1960 to the present, and draws some conclusions about Kodak's handling of disruptive technology.
Bare Essentials: The ALDI Way to Retail Success
ALDI is a phenomenon in consumer retailing. Often compared to Wal-Mart and General Electric, the inner workings and factors driving the success of this retail giant are revealed in this...
On the Firing Line: My 500 Days at Apple
Gil Amelio's hard-hitting and frank account of his life as CEO of Apple Computer begins with this astonishing, never-before-revealed encounter. Five hundred tumultuous days later, Jobs himself would play a...
Why Employees Don't Do What They're Supposed to Do (and What to Do
Ferdinand Fournies outlines the many reasons why employees fail to do what is expected of them and describes specific actions that every manager can take to improve employee productivity. Supervisors...
Seeing Things Invisible: John Chambers, Cisco and the Next Big Thing
This text looks at Cisco, its CEO John Chambers, and the way it does business. Cisco is at the heart of the computer technology revolution and how it spots trends,...
The First-Time Manager: DEI: Diversity, Equity, and Inclusion
The essential resource for new managers who want to foster a safe, inclusive, and productive space for their teams. Being an inclusive manager boils down to finding ways to balance...
Inside Cisco: The Real Story of Sustained M&A Growth
An insider reveals the core strategies behind Cisco's phenomenal success Most savvy business observers agree that the major component in Cisco's phenomenal growth has been their unwavering commitment to expanding...
Bill Gates Speaks: Insight from the World's Greatest Entrepreneur
"Our slogan from the very beginning was 'a computer on every desk and in every home.'" "For me to become gun-shy might require surgery." An icon more powerful than anything...
Simplify: How the Best Businesses in the World Succeed
For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle...
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of
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Today everyone-whether they know it or not-is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders,...
The Invisible Computer: Why Good Products Can Fail, the Personal
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. However, the computer industry thinks it is still...
Global Sourcing of Business and IT Services
This book provides in-depth insights into the practices that lead to success in global sourcing. Written by internationally acclaimed academics, it covers best practices on IT outsourcing, offshoring, business process...
Think Big, Start Small, Move Fast: A Blueprint for Transformation from
The Only Innovation Guide You Will Ever Need--from the Award-Winning Minds at Mayo Clinic A lot of businesspeople talk about innovation, but few companies have achieved the level of truly...
Jump: From the Streets to the Suites
One of the most successful Black businessmen in the country, who has led Nike's Jordan Brand from a $200M sneaker company to a $4B global apparel juggernaut, tells the remarkable...
The Office Jungle
A sharp, upbeat and essential handbook for anyone picking their way through the minefield of modern office life. The Office Jungle is a punchy and practical look at the pressures...
One Minute Manager
The original, best-selling blockbuster which has transformed businesses world-wide. Tried and trusted management techniques for effective, immediate results brought to you by the two world renowned experts and prolific teachers...
Say the Right Thing
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A Living Now Book Awards Gold Medalist, Social Activism/Charity A practical, shame-free guide for navigating conversations across our differences at a time of rapid social change. In the current period...
Change Your Culture, Change Everything: The Leader's Guide to
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Why is it that the best strategic plans and good leadership often are not able to move organizations in the desired direction? Sam Chand contends that toxic culture is to...
Powerful (Intl): Building a Culture of Freedom and Responsibility
When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where...
Jumpstart Your Customer Service: 10 Jolts to Boost Your Customer
Turn Your Customers Into Raving Fans! Great customer service can be all the difference between a mediocre company and a profitable one. In this fun and easy to read book,...
Cult Status
Enough has been written about huge cult brands founded last century Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of...
The Smart Performance Book: How to be your best business self
To succeed and perform in today's business and work environment, you need to harness a broad spectrum of skills and people. This book enables you to highlight your self-improvement areas...
Appreciate it!: The Playbook for Employee Recognition
As more companies from around the world have come to see the value and power of appreciation, they've put in place employee recognition programs. But with 65% of employees saying...
The Moving of Mountains: The Remarkable Story of the Agastya
The Agastya International Foundation is an Indian education trust and non-profit organisation based in Bangalore, India, whose mission is to spark curiosity, nurture creativity and build confidence among economically disadvantaged...
Vantage Points: How to create culture where employees thrive
Everyone who holds a position of leadership regardless of their experience or scale, has five key Vantage Points from which they can build positive momentum and high performance. This book...
Whole in One: A New Way to Look at Organisations
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"The Whole in One" is a do-it-yourself guide to implementing a revolutionary organizational change program called Competitive Balance and provides the most significant break-through in the history of organisational management....
Nuts!
Reveals the secrets of Southwest Airlines' success and describes the unusual and unexpected inner workings of one of America's biggest success stories.