Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia
Condition: SECONDHAND
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Martha Stewart has sold America on good taste and in turn has created a multi-million dollar enterprise: Martha Stewart Living Omnimedia. Author and business journalist Christopher Byron examines how Stewart created an empire on domesticity and the challenges her successful business faces each day. In this story of a highly profitable company and the woman who runs it, readers can learn how an ex-housewife has managed to pull off what large media companies with vast resources struggle to accomplish.
Author: Christopher M. Byron
Format: Hardback, 416 pages, 161mm x 234mm, 802 g
Published: 2002, John Wiley and Sons Ltd, United States
Genre: House & Home
Description
Martha Stewart has sold America on good taste and in turn has created a multi-million dollar enterprise: Martha Stewart Living Omnimedia. Author and business journalist Christopher Byron examines how Stewart created an empire on domesticity and the challenges her successful business faces each day. In this story of a highly profitable company and the woman who runs it, readers can learn how an ex-housewife has managed to pull off what large media companies with vast resources struggle to accomplish.
Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia