Winning Behavior: What the Smartest, Most Successful Companies Do
Condition: SECONDHAND
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Winning Behavior gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market.
Author: Terry R. Bacon
Format: Hardback, 368 pages, 160mm x 235mm, 676 g
Published: 2003, Amacom, United States
Genre: Careers & Success
Description
Winning Behavior gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market.
Winning Behavior: What the Smartest, Most Successful Companies Do