Know Your Customer: New Approaches to Understanding Customer Value and

Know Your Customer: New Approaches to Understanding Customer Value and

$57.95 AUD $12.00 AUD

Availability: in stock at our Tullamarine warehouse

Condition: SECONDHAND

Condition of BooksShipping InfoAsk a Question

This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

Author: Robert B. Woodruff (University of Tennessee)
Format: Paperback, 358 pages, 142mm x 216mm, 426 g
Published: 1996, John Wiley & Sons Inc, United States
Genre: Management Techniques

Vendor: Secondhand Stock
SKU: 9781557865533-SECONDHAND
Categories: All Best Sellers - Individual titles New arrivals - Secondhand books newsystem in stock Only One Copy Second-hand Books
Tags: Business and Management NewSystem October-2025 Paperback Retail and wholesale industries Sales - marketing - advertising - brands and branding Secondhand Secondhand New Arrivals
Reviews

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
Description
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.