Billion Dollar Burger: Inside Big Tech's Race for the Future of Food

Billion Dollar Burger: Inside Big Tech's Race for the Future of Food

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A fast-paced, gripping insider account of the global race to be the first company to put a lab-produced meat product on the market, and to enact the biggest upheaval to the food business in decades

The animal agriculture business is a billion-dollar industry, but with relentless population growth, increasing pressure on natural resources and the disturbing environmental impact of large-scale agricultural operations, the whole world seems to be sleepwalking into a food crisis. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way.

In BILLION DOLLAR BURGER, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector. He tells the inside account of JUST Inc. (formerly Hampton Creek) - the first and only food startup ever to hit unicorn status - and its lightning rod CEO Josh Tetrick as they race to create a viable synthetic meat product, bring it to market ahead of the competition and upend the monolith of animal agriculture.

From the lobbyist working behind the scenes to fix regulations in advance to allow for distribution of lab-created products, to the fundraisers working with some of the biggest investment banks and wealthiest individuals in the world, BILLION DOLLAR BURGER will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK.

Chase Purdy is a New York-based writer who has covered the business and politics of food. He began reporting on food issues in 2014 at Politico in Washington, DC. While there, he covered the development and rollout of the US Dietary Guidelines, a federal nutrition policy document that informs what foods meet eligibility for inclusion in the Supplemental Nutrition Assistance Program (SNAP), as well as what can be served on military bases and in the $16 billion federal school meals program. He also covered the meat industry, agricultural lobbying, food safety policy, and the effects of antibiotic use in animal agriculture.

Before tackling the food beat, he worked in Virginia and Florida covering an array of topics that include the criminal justice system, immigration and politics at the state, and local levels. His work has appeared in Quartz, The New York Times, as well as in newspapers across the country.

Author: Chase Purdy
Format: Paperback, 272 pages, 152mm x 232mm, 320 g
Published: 2020, Little, Brown Book Group, United Kingdom
Genre: Biography: Business

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Description

A fast-paced, gripping insider account of the global race to be the first company to put a lab-produced meat product on the market, and to enact the biggest upheaval to the food business in decades

The animal agriculture business is a billion-dollar industry, but with relentless population growth, increasing pressure on natural resources and the disturbing environmental impact of large-scale agricultural operations, the whole world seems to be sleepwalking into a food crisis. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way.

In BILLION DOLLAR BURGER, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector. He tells the inside account of JUST Inc. (formerly Hampton Creek) - the first and only food startup ever to hit unicorn status - and its lightning rod CEO Josh Tetrick as they race to create a viable synthetic meat product, bring it to market ahead of the competition and upend the monolith of animal agriculture.

From the lobbyist working behind the scenes to fix regulations in advance to allow for distribution of lab-created products, to the fundraisers working with some of the biggest investment banks and wealthiest individuals in the world, BILLION DOLLAR BURGER will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK.

Chase Purdy is a New York-based writer who has covered the business and politics of food. He began reporting on food issues in 2014 at Politico in Washington, DC. While there, he covered the development and rollout of the US Dietary Guidelines, a federal nutrition policy document that informs what foods meet eligibility for inclusion in the Supplemental Nutrition Assistance Program (SNAP), as well as what can be served on military bases and in the $16 billion federal school meals program. He also covered the meat industry, agricultural lobbying, food safety policy, and the effects of antibiotic use in animal agriculture.

Before tackling the food beat, he worked in Virginia and Florida covering an array of topics that include the criminal justice system, immigration and politics at the state, and local levels. His work has appeared in Quartz, The New York Times, as well as in newspapers across the country.