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JUST RELEASED: A Groundbreaking Series for Small Skill-and-Service Businesses Comprising a substantial portion of the global business population, small skill-or-service businesses (SSBs) are vital to our economy but go largely...

The Marketer's Guide to Public Relations How Today's Top Companies Are Using the New PR to Gain a Competitive Edge "Tom Harris has done more than anyone else to explain...

T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) gives you 34 little-known marketing secrets that were first introduced on a very special 10-hour audio program called 'Ruthless Marketing!' This audio program...

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of...

"If you hate prospecting, think how much those prospects dread your cold calls! You need techniques that energize and motivate both you and your potential customers. Welcome to Knock Your...

Delve into this exploration of what it means to be Korean. South Korea is now an economic and technological superpower but how, as a country, did they rebound so quickly...

Designing the Customer-Centric Organization offers todaya??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of...

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's...

If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and...

A book to show small businesses how to harness their resources to focus on the best and most profitable opportunities and to increase the likelihood of success.

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition...

The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the...

Jim Miller is famous for giving not just good service but legendary service. This is one of the reasons his company's sales have gone from $50,000 to $150,000,000 in twenty-five...

Praise and Reviews "This is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson...

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills...

Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Spencer Johnson - author of Number one bestselling business book...

The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that...

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue - no matter your industry From Pitch to Profit reveals how you can win...

Are you tired of websites that look good but fail to drive leads and sales? Unlock the blueprints to a 'Lead Machine' website with The Secret Service Website Formula -...

I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship....

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview...

What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to...

Just remember, you can't climb the ladder of success with your hands in your pockets. Arnold Schwarzenegger Everyone is searching for a formula for success, but there is no one,...

Whilst there are a number of books available on marketing planning, they are predominantly "how to" texts: this book is a serious and in-depth treatment of the specialist aspects of...

Offers scores of quick tips for readers looking to improve and then maintain their company's level of customer service. Delivering top-of-the-line customer service is Job #1 for most companies, an...

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

Seldom does a book challenge and change the way we look at advertising. The first edition of DAGMAR did just that. And Solomon Dutka's revision maintains that initial lesson of...

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and...

Stresses the importance of maintaining good customer relations, and offers advice on service evaluation, customer files, communication, and quality.

In DISCOVERING THE SOUL OF SERVICE Leonard L. Berry goes beyond the scope of his previous works on service quality to show how flourishing service companies can sustain their success....

Praise for The Nordstrom Way "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their...

Written by Linda Richardson, who teaches sale techniques to such Fortune 500 companies as IBM, 3M and Johnson & Johnson, this guide reveals how to get customers to close the...

In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product...

WOW Your VIP Guests And Boost Your Business Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests'...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and...

This manual follows the Advanced Level syllabus in marketing communications for the CIM syllabus. Approaching the topic of marketing from an international perspective, it contains examples and case studies, and...

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why...

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer...

How do I start a business on a budget? How do I find my first 100 customers and make my first GBP100k? How do I build a network and get...

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora...

"Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and...

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating,...

2021 EDITION: REVISED & UPDATED More than twice the size & includes the five missing mindset chapters. You're not running an accountancy firm; you're running a business. But most accountants...