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LEARN FROM THE MASTER OF SALES AND PERSUASION Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things...

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?...

'This pacy history of a legendary brand is a love letter to an era of gears and gasoline now accelerating towards its twilight' - Financial Times '[Told] with a genuine...

Are you tired of websites that look good but fail to drive leads and sales? Unlock the blueprints to a 'Lead Machine' website with The Secret Service Website Formula -...

JUST RELEASED: A Groundbreaking Series for Small Skill-and-Service Businesses Comprising a substantial portion of the global business population, small skill-or-service businesses (SSBs) are vital to our economy but go largely...

I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship....

The book titled Coke Goes to War by the author V.Dennis Wrynn. This is a secondhand book. Please contact us for more information about this title.

A leading authority on sales and customer service reveals how to close the deal on your terms. This powerful book shows you new perspectives on closing that builds relationships, creates...

Anyone creating or studying corporate identity programs will find a springboard of ideas in these sophisticated pages showing the best and latest concepts. All the elements required to establish corporate...

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making...

A practical guide to buying less and caring more for your clothing Leah Giblin grew up with the best dress-up collection, spending hours styling and playing with her siblings. She...

Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets...

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over...

It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions...

Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the...

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of...

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over...

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets...

What if the greatest salespeople on the planet are the opposite of who you think they are Everyone sells, every day. It's why the most successful people are better than...

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be...

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con verts hostility into civility and civility into affinity. It...

Warren Wechsler, founder and president of Total Selling Inc., presents this practical, hands-on guide to being a Total Sales Person. In an easy to follow format, Wechsler explains how to...

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom...

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how...

This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format. *Winner of...

A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution,...

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching,...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is...

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long...

Your voice provides biometric data. How are marketers using it to manipulate you? "[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more...

Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodka's sponsorship of art shows to ABN-AMRO Bank's branding of...

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending...

'She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it.' - Helen McCabe, Digital Content Director, Nine 'Roxy never fails to deliver and this...

New approaches to selling, which identify and maximise the many opportunities that are available to the professional salesperson.

Here it is: no warm 'n fuzzies just hard-core strategies from real world trenches for successfully repositioning your business, products, services and yourself to attract customers or clients for whom...

More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by...

The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or...

Ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. But with the right approach to creativity, any ad agency or marketing...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate...

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential...

Full of entertaining stories and real-life illustrations, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion....

Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business....

If you're the kind of business owner who hates cold callingand chasing after new leads, then you'll love the easy referralstrategies in Instant Referrals used by self-made millionaireand entrepreneurial expert...

Your promotional campaign worked like a charm and the flowof new customers has been phenomenal. So why are your profitslagging? Maybe because while you were busy chasing after newcustomers you...

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the...