All

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why...

Wish you could make more money, quit your job, or become financially independent? It all starts with passive income. Finance guru, former financial advisor, and Amazon bestselling author of Money...

Simplicity isn't just a design principle at Apple-it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the...

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer...

How do I start a business on a budget? How do I find my first 100 customers and make my first GBP100k? How do I build a network and get...

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora...

"This is a brand book like no other, and I heartily recommend it. Enjoy" -Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into...

"Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and...

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is...

Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating,...

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer's trust. Buyers prefer to...

2021 EDITION: REVISED & UPDATED More than twice the size & includes the five missing mindset chapters. You're not running an accountancy firm; you're running a business. But most accountants...

Written in an engaging, lively tone, this bo ok provides readers with step-by-step information that will motivate them to get started promoting their business - with out spending a fortune....

Over the last 5 years, the content marketing industry has shifted from a $165 billion dollar industry to what will be a $412 billion dollar industry within the next 12...

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or...

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American...

Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing...

'Can you put out a press release to catch this evening's news?' 'We need to put together a brochure ready to mail next month.' 'Can you put an ad in...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is...

"A much-needed guide to winning in business as a human in an all-too online world." - Entrepreneur Trying to win the internet is a gloriously inefficient way to build a...

Absolute Certainty is a powerful story that will transform the service based business. It will help you to discover what it takes to be an award winning service based company,...

This book features amazing real life customer service success stories from Australian and international organisations and retails for a fantastic price.

Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business...

Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience...

Ask small-business owners to name their number one goal, and they'll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their...

Marketing Yourself is how you build a personal platform. It's a noisy world. If you have something to say and something to sell, Marketing Yourself is what elevates you above...

Learn the surprising power of delivering beyond your customers' expectations. THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR' Essential lessons in hospitality for every...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more...

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success...

You've heard from the rest, now learn from the best-Million Dollar Prospecting Techniques Effective prospecting skills are the foundation upon which successful sales careers are built. Now, learn the secrets...

Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and...

Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the marketing...

This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention to be customer-oriented, but only...

Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema fur die Architektur von Verkaufsflachen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen...

If you're a sales professional who wants to succeed, you can benefit from these familiar words: Know thyself. Even more important, you should also know your customers. Sales guru Robin...

What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless 'pretty good brands', how are some products able to command unquestionable...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and...

Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER...

We - the users turned creators and distributors of content - are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new...