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In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers...

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This...

Renting your spare room via Airbnb Selling jewellery you've made on Etsy Learning a new language on DuoLingo Sending a message with WhatsApp Finding a date on Tinder These activities...

SHORTLISTED FOR THE BUSINESS BOOK AWARD, SALES & MARKETING 2026 'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' -...

The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that...

Delve into this exploration of what it means to be Korean. South Korea is now an economic and technological superpower but how, as a country, did they rebound so quickly...

This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating...

One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the...

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing Society Whether you're in a huge business, a start-up...

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?...

Product and service buyers are more educated than they've ever been. People tired long ago of "sales pitches". As a salesperson, you've already been through Sales 101. This book takes...

Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active...

The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business...

CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Nincompoopery--terrible customer service, idiotic...

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are...

In today's ultra-competitive selling environment, where similar prices and products frequently create a level playing field, the decision to buy from one company versus another often comes down to the...

A guide to successfully marketing your Natural Therapy business.

LEARN FROM THE MASTER OF SALES AND PERSUASION Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things...

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?...

'This pacy history of a legendary brand is a love letter to an era of gears and gasoline now accelerating towards its twilight' - Financial Times '[Told] with a genuine...

Are you tired of websites that look good but fail to drive leads and sales? Unlock the blueprints to a 'Lead Machine' website with The Secret Service Website Formula -...

JUST RELEASED: A Groundbreaking Series for Small Skill-and-Service Businesses Comprising a substantial portion of the global business population, small skill-or-service businesses (SSBs) are vital to our economy but go largely...

I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship....

The book titled Coke Goes to War by the author V.Dennis Wrynn. This is a secondhand book. Please contact us for more information about this title.

FROM #1 NEW YORK TIMES BESTSELLING AUTHOR, JOSEPH A. MICHELLI Lessons on leveraging world-class customer experience and innovation to grow your business. It takes a special kind of magic for...

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of...

A leading authority on sales and customer service reveals how to close the deal on your terms. This powerful book shows you new perspectives on closing that builds relationships, creates...

Anyone creating or studying corporate identity programs will find a springboard of ideas in these sophisticated pages showing the best and latest concepts. All the elements required to establish corporate...

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making...

A practical guide to buying less and caring more for your clothing Leah Giblin grew up with the best dress-up collection, spending hours styling and playing with her siblings. She...

Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets...

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over...

It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions...

Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the...

Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of...

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over...

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets...

What if the greatest salespeople on the planet are the opposite of who you think they are Everyone sells, every day. It's why the most successful people are better than...

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be...

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con verts hostility into civility and civility into affinity. It...

Warren Wechsler, founder and president of Total Selling Inc., presents this practical, hands-on guide to being a Total Sales Person. In an easy to follow format, Wechsler explains how to...

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom...

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how...

A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution,...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is...

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long...