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This text comprehensively documents the resources, delineates the tools, and demonstrates the techniques that students can utilize when conducting marketing research through the Internet. It demonstrates when, where and how...

The Nordstrom Way shows the direct link between empowering your employees and creating a long-term relationship with your customers. More businesses should follow Nordstrom's example. ?Howard Schultz, Chairman, Starbucks Coffee...

Ferdinand F. Fournies, knows that the key to selling is at once basic and revolutionary: "What successful salespeople do is to help people to buy." So he's written the only...

Turn Your Customers Into Raving Fans! Great customer service can be all the difference between a mediocre company and a profitable one. In this fun and easy to read book,...

The Amazing Troll-Man is a collection of hilarious exchanges between one man with a mission to make us laugh and unsuspecting Facebook users with petty complaints to air. After a...

Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration...

An inspiring and essential book for everyone interested in improving the way they write . - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is...

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called...

Copywriting is the essential guide to writing good marketing copy. Not only does it address the different pieces of work that a copywriter will have to produce but it also...

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force...

You know how those Hollywood Stars didn't want to be on IG 4 years ago cause they thought they were cool sh*t, but now they're like "Uhoh"? "Striking a platform...

Discover how to use social media to give your business an unbeatable competitive edge in no time! Written by an internationally renowned social media guru, Learn Marketing with Social Media...

The world market for database solutions is forecast to grow at an annual growth rate of 51 percent over the period 1997-2002 to more than 113 billion dollars. In an...

Once upon a time, "networking" meant shaking hands and passing out business cards. But in a sell-saturated world of junk faxes and telemarketing, virtually everyone - from sales reps to...

A second revised edition for investors, stock brokers and money managers providing information to identify and overcome their resistance to selling stocks, how to earn maximum profit through strategic selling...

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has...

Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a...

Build your dream career in any creative industry by following the practical, achievable and 100 per cent proven steps outlined in this book. Want to flourish in a creative industry...

The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media...

"Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more drastic methods). But their way of...

In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organisations need to become more and more customer driven. A customer-driven organisation maintains a...

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy -...

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts...

The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. In sales, you need every advantage you can get. In SELL MORE WITH...

Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception. In 2007, a short...

If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection...

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established...

Since the original publication of Building A Storybrand , over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource...

For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer- commit to the practice. For any artist, entrepreneur, or visionary who feels stuck, Seth Godin...

A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence. When it comes to persuasion, success can begin before you say a word. 'An...

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy -...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's...

"A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google."-Lisa Sherman, president and CEO, the Ad Council LONGLISTED...

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling...

How do I start a business on a budget?How do I find my first 100 customers and make my first GBP100k?How do I build a network and get my business...

Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital...

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new...

Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends, to weave a story or...

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted...

SHORTLISTED FOR THE BUSINESS BOOK AWARDS - CHANGE & SUSTAINABILITY 2024'An inspiring guide for all leaders' Justine Roberts, Founder and CEO of Mumsnet'Highly recommended' Jack Parsons, CEO of The Youth...

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how...

  A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. A...

SHORTLISTED FOR THE BUSINESS BOOK AWARDS - CHANGE & SUSTAINABILITY 2024'An inspiring guide for all leaders' Justine Roberts, Founder and CEO of Mumsnet'Highly recommended' Jack Parsons, CEO of The Youth...

Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception.In 2007, a short blog...