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Sets out a systematic and pragmatic process drawing extensively on his own experience to show business owners how to develop a realistic strategy for maximising sales value.

Marketing in the Boardroom is an instructive and easy-to- use guide for board members and senior management interested in effective boardroom dialogue around brands and marketing. For most companies, brands...

In The Customer Service Revolution , DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As...

National Wall Street Journal bestseller now in paperback! Secrets of VITO reveals how top-selling CEO's sell their prospects, customers, partners, employees, stockholders, and themselves. It teaches you the strategies and...

Sales expert Brian Brim delivers a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup's CliftonStrengths assessment. The...

Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and services. Human Sigma offers an innovative research-based approach to one of...

It's a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges....

"Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to...

Winning Behavior gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and...

For the first time in paperback, a revised edition of the book that launched the term 'customer evangelism' and inspired the creation of an industry. Updated with new statistics and...

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system...

The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders...

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects...

Is Reputation Branding working for you? Reputation Branding can help you create deeper, more meaningful and more profitable relationships and grow your business without spending a cent. In this insightful...

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines...

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the...

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also...

Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients. "Stop what you're doing, read this...

The most important brands in the world make us feel something They do that because they have something they want to change. And as customers, we want to be part...

Does marketing drive you dotty? Would you like to create real results? Look, inauthentic old-school marketing just doesn't work these days. You need modern marketing. In fact, you need a...

Larry Johnson, the world's leading cat photographer and portraitist, shares over 180 of his exquisite images with delightful stories about cat show cats. Larry Johnson is the world's leading cat...

This work is full of practical and simple suggestions based on the author's own successful business practices. Learn how to develop your business without breaking the bank! Justin Herald grew...

Chock full of case studies, war stories and interviews with sales leaders, Rebirth of the Salesman provides a candid perspective on the multi-billion dollar sales industry. Each chapter focuses on...

The Marketer's Guide to Public Relations How Today's Top Companies Are Using the New PR to Gain a Competitive Edge "Tom Harris has done more than anyone else to explain...

T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) gives you 34 little-known marketing secrets that were first introduced on a very special 10-hour audio program called 'Ruthless Marketing!' This audio program...

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of...

"If you hate prospecting, think how much those prospects dread your cold calls! You need techniques that energize and motivate both you and your potential customers. Welcome to Knock Your...

Delve into this exploration of what it means to be Korean. South Korea is now an economic and technological superpower but how, as a country, did they rebound so quickly...

Designing the Customer-Centric Organization offers todaya??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of...

If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and...

A book to show small businesses how to harness their resources to focus on the best and most profitable opportunities and to increase the likelihood of success.

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition...

The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the...

Jim Miller is famous for giving not just good service but legendary service. This is one of the reasons his company's sales have gone from $50,000 to $150,000,000 in twenty-five...

Praise and Reviews "This is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson...

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue - no matter your industry From Pitch to Profit reveals how you can win...

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview...

Whilst there are a number of books available on marketing planning, they are predominantly "how to" texts: this book is a serious and in-depth treatment of the specialist aspects of...

Offers scores of quick tips for readers looking to improve and then maintain their company's level of customer service. Delivering top-of-the-line customer service is Job #1 for most companies, an...

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and...

Stresses the importance of maintaining good customer relations, and offers advice on service evaluation, customer files, communication, and quality.

In DISCOVERING THE SOUL OF SERVICE Leonard L. Berry goes beyond the scope of his previous works on service quality to show how flourishing service companies can sustain their success....

Praise for The Nordstrom Way "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their...

Written by Linda Richardson, who teaches sale techniques to such Fortune 500 companies as IBM, 3M and Johnson & Johnson, this guide reveals how to get customers to close the...

In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product...