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Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you...

Chock full of case studies, war stories and interviews with sales leaders, Rebirth of the Salesman provides a candid perspective on the multi-billion dollar sales industry. Each chapter focuses on...

The Marketer's Guide to Public Relations How Today's Top Companies Are Using the New PR to Gain a Competitive Edge "Tom Harris has done more than anyone else to explain...

T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) gives you 34 little-known marketing secrets that were first introduced on a very special 10-hour audio program called 'Ruthless Marketing!' This audio program...

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of...

"If you hate prospecting, think how much those prospects dread your cold calls! You need techniques that energize and motivate both you and your potential customers. Welcome to Knock Your...

Delve into this exploration of what it means to be Korean. South Korea is now an economic and technological superpower but how, as a country, did they rebound so quickly...

Designing the Customer-Centric Organization offers todaya??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of...

If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and...

A book to show small businesses how to harness their resources to focus on the best and most profitable opportunities and to increase the likelihood of success.

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition...

The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the...

Jim Miller is famous for giving not just good service but legendary service. This is one of the reasons his company's sales have gone from $50,000 to $150,000,000 in twenty-five...

Praise and Reviews "This is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson...

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue - no matter your industry From Pitch to Profit reveals how you can win...

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview...

What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to...

Just remember, you can't climb the ladder of success with your hands in your pockets. Arnold Schwarzenegger Everyone is searching for a formula for success, but there is no one,...

Whilst there are a number of books available on marketing planning, they are predominantly "how to" texts: this book is a serious and in-depth treatment of the specialist aspects of...

Offers scores of quick tips for readers looking to improve and then maintain their company's level of customer service. Delivering top-of-the-line customer service is Job #1 for most companies, an...

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

Seldom does a book challenge and change the way we look at advertising. The first edition of DAGMAR did just that. And Solomon Dutka's revision maintains that initial lesson of...

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and...

Stresses the importance of maintaining good customer relations, and offers advice on service evaluation, customer files, communication, and quality.

In DISCOVERING THE SOUL OF SERVICE Leonard L. Berry goes beyond the scope of his previous works on service quality to show how flourishing service companies can sustain their success....

Praise for The Nordstrom Way "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their...

Written by Linda Richardson, who teaches sale techniques to such Fortune 500 companies as IBM, 3M and Johnson & Johnson, this guide reveals how to get customers to close the...

In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product...

WOW Your VIP Guests And Boost Your Business Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests'...

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why...

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora...

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating,...

Written in an engaging, lively tone, this bo ok provides readers with step-by-step information that will motivate them to get started promoting their business - with out spending a fortune....

The book titled What Patients Want: 'Prescribing' the Best Solutions for the Eyecare by the author Anthony Hanks. This is a secondhand book. Please contact us for more information about...

Over the last 5 years, the content marketing industry has shifted from a $165 billion dollar industry to what will be a $412 billion dollar industry within the next 12...

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American...

Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is...

Absolute Certainty is a powerful story that will transform the service based business. It will help you to discover what it takes to be an award winning service based company,...

This book features amazing real life customer service success stories from Australian and international organisations and retails for a fantastic price.

Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business...